Artificial Intelligence and Workforce Transformation in the Indian Automotive Industry

Industry 4.0 represents a paradigm shift in manufacturing, characterized by intelligent systems and the integration of artificial intelligence (AI) across all operational domains. This research investigates the implementation and impact of AI on workforce transformation within the Indian automotive industry, focusing on the western region of India. The study employs a mixed-method research approach combining qualitative and quantitative methodologies, utilizing structured questionnaires distributed to 223 middle and senior managers across eleven passenger vehicle manufacturing companies in Western India.