ISSN (Print): 3078-4018 ISSN (Online): 3078-4018
Hong Kong International Journal of Research Studies Official Publication of Octopus Publication, Hong Kong
Cover of July-December, 2025
research article

Role of Artificial Intelligence in Transforming Business Strategies and Decision-Making

  • Mounavi Lalit Jain, Dr. N. Manikya Jyothirmai, N. Anil Karthik, Dr. M. Suma
    India

Vol. 3 , Issue 2 (2025) · pp. 217-222

Country: India

DOI: 10.64180/octopus.322532

Abstract

AI can provide valuable insights and support decision-making by analysing vast amounts of data and identifying patterns that might be missed by human analysts. For instance, AI-driven predictive analytics can help businesses forecast demand, optimise inventory, and improve supply chain efficiency. We’re experienced in delivering effective modern data platforms for advanced analytics and we have the AI skills to take that to the next level. Another area where AI is already acting as an interpreter is trend monitoring. Strategists need to keep tabs on changes in major trends when developing their options and reviewing their assumptions. AJ genAI-powered engine can read massive amounts of information and disaggregate trends into their component patterns and then interpret whether those patterns suggest a trend is accelerating, maturing, or subsiding. For example, an organization seeking to understand the demand for sustainable building materials can monitor interest from architects, patent volumes, and competitors’ mentions long before those signals translate into sales volumes.

Keywords: academic artificial intgelligence decision-making opportunities performance
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