Making the Most of Facebook Lead Ads for Managing Enrollment in Higher Education
DOI:
https://doi.org/10.64180/Keywords:
Facebook Lead Ads, Student Enrollment Management, Higher Education Marketing, Digital Recruitment Strategies.Abstract
In the contemporary higher education landscape, institutions face increasing competition to attract, engage, and
enroll qualified students. Traditional enrollment management practices often rely on resource-intensive
recruitment methods that may no longer align with the digital behaviors of prospective students.
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2024-07-17
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
Making the Most of Facebook Lead Ads for Managing Enrollment in Higher Education. (2024). Hong Kong International Journal of Research Studies, ISSN: 3078-4018, 2(2), 95-100. https://doi.org/10.64180/
