"Corporate Social Responsibility and Consumer Loyalty: A Comparative Study across Hong Kong Industries”

Abstract

This paper examines the relationship between Corporate Social Responsibility (CSR) and consumer loyalty through a comparative analysis across various industries in Hong Kong. As CSR becomes an integral part of corporate strategy, understanding its impact on consumer behavior is crucial for businesses aiming to enhance their competitive edge and foster long-term customer relationships. The study employs a mixed-method approach, combining quantitative surveys and qualitative interviews to gather data from a diverse sample of consumers and industry stakeholders. The findings reveal that while CSR initiatives significantly influence consumer loyalty, the extent of this impact varies across different industries. In sectors such as retail and hospitality, CSR practices are closely linked to increased consumer trust and loyalty, while in technology and finance, the impact is more nuanced, often dependent on the perceived authenticity and relevance of the CSR efforts. This comparative analysis provides valuable insights for companies seeking to tailor their CSR strategies to effectively engage with their target audiences and build enduring customer loyalty. The paper concludes with recommendations for industry-specific CSR practices and suggests areas for future research to further explore the dynamic relationship between CSR and consumer loyalty.